adZU is in use with over 10,000 businesses in 113 countries, enabling transformation in customer experience and streamlining the process of marketing implementation.
Data-driven multi-channel marketing. 2.5 million individual campaigns created and distributed per month based on predictive analytics.Proof point
Connected Car platform, streaming telemetry data to mobiles and building direct connections with workshops.Proof point
Automated advertising & content production. Powered by technology. Delivery hubs in UK, US and China. Campaign lead-time reduced from 6 weeks to 4 days.
Global retail marketing platform. Multi-channel dynamic creative production, marketing planning and reporting in 113 markets.Proof point
Hyper-local, data-driven digital & social in UK & Australia. Pan European collaboration / asset sharing platform.
Building a ‘Truly Local’ presence for Australia’s leading telecommunications provider. Local marketing platform, supporting 13 media types.Proof point
Select one of our studios below to learn more.
Releasing the value of your ideas and information
Asset Manager allows brands to store, share, control and maximise their investment in marketing assets. Assets are stored in the cloud and made available for end users to download or convert into marketing materials.
Content manager is the cornerstone of omnichannel publishing. This allows brands to turn raw assets into content, ready for publishing in digital, social and traditional media. Content Manager is enormously flexible, yet simple to use, allowing non-technical teams to dynamically manage and optimise content in all channels in all markets.
Product Manager allows brands to create an online product database and catalogue. This can be used for sharing product information with other stakeholders or for publishing product content into ads or webpages.
Offer Manager allows brands to control the pricing and promotional offers it uses within all marketing whilst ensuring every ad is legally correct. adZU will automatically ensure the correct legal disclaimer copy is included.
Content Request Manager tracks the usage of all content, linking to budgets, audience, media, product and performance, to optimise marketing effectiveness across multiple dimensions.
Approval Manager streamlines the workflow of gathering feedback and approval for assets, content, documents, video, html and final ads. Approval manager features a rich on-line markup interface, allowing comments to be captured and versions to be checked.
Search Centre allows users to search for information and resources across their business. Search Centre retrieves results from Assets and Content, from web pages, from documents (including in document searching), from user and business profiles - and from external industry data sources, such as Forrester, Mintel, WARC, Euromonitor etc.
Identifying opportunity & optimising your marketing performance
Strategy Studio allows brand teams to create pre-packaged marketing plans for users in the system, cutting down the time spent "re-inventing the wheel" and providing users or business units without their own strategic resources improved marketing thinking. Brand strategists create programmes that can guide users to using the optimal media channels, media flighting, budget and budget allocation, and creative. The performance of each strategy is constantly measured and fed back to users, enabling optimisation and continuous improvement in channel planning and creative/content development.
Marketing Planner allows users to create, view, manage and share marketing and media schedules across all markets in one place and in multiple views. Marketing Planner supports all major media channels, displays budgets from transaction level, media channel, up to full campaign and overall marketing plan levels and can be filtered to show only the information you're looking for.
Marketing Planner allows users at all levels to see the marketing plan details that are most meaningful to them. This allows head office to cascade the global plan and see a roll-up of local activity, whilst each individual business unit can control their version of their plan.
Budget Manager allows you to control your brand budgets or co-op budgets. Budget Manager allows you to allocate your budget the way you want, including by product, by campaign, and by media type. Budget Manager allows you to set budgets or budget targets by business unit and track where and how these budgets are being used. Budget Manager also enables the management of co-op funding. Business units (e.g. franchisees) can be allocated co-op funds and use these to part-fund advertising. Budget Manager manages the process of co-op claims, tracking approvals and generating invoicing files for cost recovery.
adZU's reporting, visualisation and optimisation solution is built on big data technology. It allows the creation of hundreds of different reports and the publishing of these reports to dashboards, web pages, e-mails and mobile apps.
Data Visualisation is designed to help brands and their local teams to explore their data and look for opportunity - to improve performance, to build better customer relations and to save money.
With a flexible architecture reports can be built on any data but as a starting point for many clients, we focus on the following areas:
Advertising performance - measuring effectiveness by channel, by content, by audience
Content usage and performance - which assets, content and templates are being used most and least, and which are performing best
Stakeholder engagement - which business units and users are most active in supporting the brand's strategy and which need more encouragement
Budget and financial reporting - where is the brand's investment going - by product, business unit, media channel, content etc. What are budget, planned and actual spend levels by product, business unit & channel. Where is budget being under-spent or over-spent?
This application allows users to analyse their sales territories and plan marketing more strategically using external data sources. A user can visualise various types of data on a map including brand sales data, competitive sales, market share, marketing schedules, media touch points including audience reach figures and out of home locations. Territory Analyser helps to identify opportunities to improve marketing mix, optimise media placements, gain insight into competitive activity, and understand overall health in the market area. There are core data connections within Business Maps, but the most powerful use of the application can be seen when clients connect third party subscription resources or connect their own internal data.
Dynamic content production and delivery to build engagement with customers in all channels
adZU's Digital Publishing Manager allows brands to create personalised web and mobile experiences. Business users can create and publish web and mobile pages in a few seconds. Pages can be created from existing templates and populated with assets and content from the adZU Marketing Content Studio. Digital Publishing Manager supports the creation of dynamic experiences for end users with the content the user sees being programmatically optimised to fit the user's profile.
Multi-Channel Ad Manager enables the production of dynamic advertising in all media channels. End users can build and deploy fully customised ads in a few seconds, without needing any specific technical or creative skills.
adZU supports the production of customised marketing materials in the following channels, respecting the requirements to deliver excellence in each channel.
IoT Manager allows clients to create and deliver personalised experiences in connected devices by interpreting the data collected from the devices, establishing triggers and using these triggers to generate personalised content and experiences, delivered back to the device or via web/mobile/CRM/social integration.
adZU's Content Publishing Matrix is a series of integrations and workflow solutions, designed to deliver the brand's messages to its audience quicker than the competition.
The Global Media Database is adZU's database of media owners and media end points (e.g. website, magazines, TV channels, etc). This includes: creative specification details, delivery dates, and rate card costs. Clients can edit fields, such as media owner contact details, that will only be available to their users. The Global Media Database reduces time spent collecting creative specifications from hundreds of media owners.
Building engagement through real customer understanding
Audience Manager is a powerful application that allows users to select from pre-defined audiences or create custom audiences using demographic, geographic and behavioural data connecting into your own CRM database, through your own third-party provider or hosted by Code.
Audience Manager works with the CRM database to refresh audience availabilities based on where customers are in the purchase funnel.
Audience Manager can be configured to convert custom audiences into a Facebook audience equivalent ensuring consistency across all marketing channels.
Audience Manager can be configured to convert custom audiences into a Google audience equivalent ensuring consistency across all marketing channels.
Empowering collaboration; delivering efficiency
Events, Training and Community enables adZU users to create an event, invite users to participate via customised forms, publish event content and report on attendance etc.
Events, Training and Community can be extended into a management solution by recording attendance on training courses against user profiles to promote continuous learning within the organisation.
Business Units & Users allows administrative users to set-up their own organisational hierarchy, creating business units with metadata, assigning users and user roles for each business unit. Users can then manage their business unit profiles, editing metadata, users and user roles for business units they have permissions to edit. The business unit manager also works in conjunction with our ad builders to pre-populate fields to help reduce the time required for ad customisations. User manager allows the creation and management of users. Users can be given roles within the system and the combination of the user's role and his/her position within the organisation structure determines their rights within the system. User manager supports all standard security and password management features - and it is common for us to integrate adZU with a client's user management system via Single Sign On.
Transactions are the output of adZU's dynamic creative functionality. A transaction is produced where a piece of customised marketing material is published to a customer touchpoint. Transaction Manager controls workflow, distribution, approvals, reporting and finances and is at the core of adZU. Transaction Manager allows admin users to control the delivery of marketing communications through adZU.
This set of features allows clients to run adZU as a single global solution whilst giving each user an experience relevant to his/her local situation.
Internationalisation functionality allows each user to have a country and culture, controlling language, currency, date settings as well as content.
adZU's translation management functionality enables site content and marketing assets to be localised and shown to the relevant user.
Forms Manager is a function related to Digital Publishing Manager that allows a user to create a web page containing a customised form for data capture. Users have a high level of flexibility on the types of data that can be captured and all data is available for extract.
User Help Services are searchable resources on how to use various areas of adZU. Users have access to the standard content for each application that they subscribe to.
Advanced User Help Services can also be used to add live chat feature to the platform to enable quicker response for end users to the organisation's administration team.
Creating Connected Eco-systems
adZU’s micro services architecture and open API facilitate integration with other key technology platforms including: Adobe Creative Cloud and Marketing Cloud, Salesforce, IBM Watson, Amazon Web Services, Amazon Alexa, Proof HQ and Gigya.
adZU features pre-built connectors to data sources to help clients develop a full understanding of their customers and their market. Data sources include social, cultural and geo-demographic partners to enrich understanding of first party customer data – plus the ability to build digital identities from the integration of 1st and 3rd party data sets and enrich the understanding of this data through partnerships with click stream, semantic, social and walled garden data providers.
adZU is designed for integration – and the functionality of the platform is extended via partnerships with content distributors & publishers as well as service providers such as Workfront and Zendesk.
adZU’s assets API features enables integration with other client and agency applications including marketing cloud solutions such as Adobe Experience Manager. The Assets API allows images, text and video to be ingested for material customisation and for assets to be shared directly from adZU to approved systems.
The Transactions API extends the workflow capability of adZU, enabling adZU to be driven ‘headlessly’ by a partner application. Typical use cases are for adZU to be integrated with a Media planning tool or audience management solution to automate the end-to-end workflow of campaign implementation.