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First thing’s first—designing for mobile

  (Article written by Code’s Head of Mobile, Sean Rosenberg) Harry Nilsson proclaimed that “one is the loneliest number that you’ll ever do,” and I’m confident that most mobile marketers can relate. Now that mobile screens rank as the number one screen across all media, we would expect more businesses to take full advantage of the…

The art and theory of gamification and enterprise change

Code recently celebrated the first anniversary of its PHD Source application which uses Game Theory to engage a global network of media buyers. Over the past few months, Code has been working with Warwick Business School academic Nicholas Dacre to deepen understanding of how Gamification can deliver positive enterprise change. Academic study of the role…

Code’s Head of Mobile, Sean Rosenberg’s interview for Mobile Marketer

Code’s Global Head of Mobile, Sean Rosenberg’s was recently quizzed by Mobile Marketer’s Assistant Editor Chantal Tode, on how record labels are ceding control of mobile music experience. As digital music downloads decline and the influence of streaming services such as Pandora and Spotify grow rapidly, Tode’s article investigates the increasing evidence that record labels…

Sean Rosenberg joins Code Worldwide as Global Head of Mobile

Code are pleased to announce we’ve recently hired former Sony Music VP of Mobile, Sean Rosenberg as our Global Head of Mobile. Sean is responsible for extending Code’s mobile marketing services and creating mobile technology solutions for Code’s clients.  Based in the New York office, he’s responsible for leading mobile engagements across North America, South…

Code releases Facebook integration for adZU

adZU is already the tech industry’s foremost automated marketing platform. Now it has been extended to allow users to integrate automated Facebook campaigns into their marketing. Already tested, proven and delivering unparalleled results for Mercedes-Benz, Code are rolling out the functionality to the rest of the adZU user base. Big Data – that you can…

One year on since PHD’s Source changes the game in media

A year ago, Code & PHD announced a partnership, their ambition was to change how a global agency network creates value for its clients. The result of this collaboration is Source, PHD’s operating system which melds data with game-theory and social software. The impact of Source has been significant, winning business, awards, further enhancing PHD’s…

The internet too big to fail?

 (Article written by Code’s Chief Operations Officer Ed Freed) Google went down on Friday (16th August). For up to five minutes, all major Google services went offline completely.           (The pink dot denotes a service “outage”) There have been some astounding numbers reported in conjunction with this outage.During the outage there…

Code celebrates 10th anniversary in style at Wireless Festival

Code Worldwide has certainly accomplished (and celebrated) a lot, since its humble beginnings way back in September 2003. Now to bring you up-to-speed on the latest shenanigans in July 2013, we decided to continue what has become rather a Code tradition, and commemorate our special 10 year milestone-through the medium of live music. (Past concerts…

Code Launches Next Generation Version of adZU!

adZU is the tech industry’s foremost automated marketing platform. The system provides users with complete control to plan and implement campaigns in press, digital display, email, outdoor, direct messaging & social strategy (including Facebook , Twitter & customised re-targeted ads) for a host of regional brands and local businesses. Global giants including Nissan, Peugeot &…

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